why puk.ka.?

meaning

1. true, real
2. authentic
3. genuine
4. solid, fully formed

reflects values, trajectory

origin


British English slang

balances with lightness, style, creativity, constant updates

why insights hub?

because:
. knowledge is better when shared 
. information is better when integrated 
. data visualization and details matter
. ideas come from the connection between experience and references 
. competence attracts competence

what we do

we are driven by answering questions, which means it is not our portfolio that defines our proposals: different questions may generate new solutions

the main frame that guides us includes some formats

for broad questions
- multidisciplinary dedicated team
- combination of existing or tailor-made formats

to investigate category penetration,  
evaluate communication, understand habits,
evaluate experiences etc.

quick and tactical investigation for
urgent decisions / disaster checks

organization, analysis and summary of  
existing material (previous studies,
secondary data, public information)

events for sharing and co-creating content

for specific questions and support for DIY (do it yourself) 
(questionnaire revision, semio-pills,
simple and automated deliveries in dashboards etc.)

brand health, category consumption and perception, monitoring product launches, satisfaction

 let us know what you need and we'll get in touch!

how we do it

we adopt the APPROACHES needed to
gather the insights required by the project

among them:

traditional research
(yes! it is still useful) 
on and offline, mobile, observation,
qual, quant, shopping intercept... and:

semiotics

statistic modeling

neuroscience

gamification

partnership with collectives

text analytics

voice analytics

comunities

facial coding

usability

eye tracking

frequent update and adaptation

we reflect our care for what is genuine in our WAY OF WORK 

research speech:

Now I would like you to think about your shopping experience when buying shoes. How would you rate: 

realistic speech:

Which was the last shoe you've bought?
Please tell us how you felt about: 

the closer to the moment of consumption or use, the better 

diaries, photos, audio, product evaluation in
its real consumption occasion

deep dive on client's business

when we are working for a specific category, we try to learn the most about it, following: newsletters, overall news, launches,
competitors

lead client care & insights alchemist

. 20 years helping clients with their strategy based on information 
. experience in communication planning, small and large research agencies
. bachelor degree in Psychology at PUC-PR, Advertising and Consumption specialization at ECA-USP
. lifelong learning: Phyton programming basics, Consumption Anthropology, Futurism, Statistics modeling for quantitative marketing, Design Thinking, non-violent communication 
. frequently attending to innovation festivals such as SXSW, Web Summit, Path Festival  and Contagious

HUB

puk.ka. is an insights hub because it connects a network of companies and experts that have proven to be outstanding throughout our professional trajectory

thus, we can work with those who best fit with the project objectives

reach out!

do you want to request a proposal, understand more of what we do, ask questions, have a coffee?

send us a message here!

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