why puk.ka.?
meaning
1. true, real
2. authentic
3. genuine
4. solid, fully formed
origin
British English slang
why insights hub?
because:
. knowledge is better when shared
. information is better when integrated
. data visualization and details matter
. ideas come from the connection between experience and references
. competence attracts competence
what we do
we are driven by answering questions, which means it is not our portfolio that defines our proposals: different questions may generate new solutions
the main frame that guides us includes some formats
for broad questions
- multidisciplinary dedicated team
- combination of existing or tailor-made formats
to investigate category penetration,
evaluate communication, understand habits,
evaluate experiences etc.
quick and tactical investigation for
urgent decisions / disaster checks
organization, analysis and summary of
existing material (previous studies,
secondary data, public information)
events for sharing and co-creating content
for specific questions and support for DIY (do it yourself)
(questionnaire revision, semio-pills,
simple and automated deliveries in dashboards etc.)
brand health, category consumption and perception, monitoring product launches, satisfaction
let us know what you need and we'll get in touch!
we reflect our care for what is genuine in our WAY OF WORK
research speech:
Now I would like you to think about your shopping experience when buying shoes. How would you rate:
realistic speech:
Which was the last shoe you've bought?
Please tell us how you felt about:
the closer to the moment of consumption or use, the better
diaries, photos, audio, product evaluation in
its real consumption occasion
deep dive on client's business
when we are working for a specific category, we try to learn the most about it, following: newsletters, overall news, launches,
competitors
lead client care & insights alchemist
. 20 years helping clients with their strategy based on information
. experience in communication planning, small and large research agencies
. bachelor degree in Psychology at PUC-PR, Advertising and Consumption specialization at ECA-USP
. lifelong learning: Phyton programming basics, Consumption Anthropology, Futurism, Statistics modeling for quantitative marketing, Design Thinking, non-violent communication
. frequently attending to innovation festivals such as SXSW, Web Summit, Path Festival and Contagious
HUB
puk.ka. is an insights hub because it connects a network of companies and experts that have proven to be outstanding throughout our professional trajectory
thus, we can work with those who best fit with the project objectives
reach out!
do you want to request a proposal, understand more of what we do, ask questions, have a coffee?
send us a message here!